Ace Scrunchie
ACE scrunchie was a Canadian label that specialized in creating handmade, premium fabric scrunchies and hair accessories.
The business was founded by a mother of three during the pandemic. I worked closely with the founder and assisted in bringing her vision to life by creating the brand identity, lead the photoshoots and videography contents, establishing the e-commerce foundation and social media platform.
Skills
Visual Designer
Photographer
Videographer
Tools
Adobe Suite
Shopify
Timeline
Feb - Apr, 2022
Logo designed by another artist
Moodboard
From fabric to pixels
While we were brainstorming for her brand, the founder shared her wish to include a flower pattern from her previous business's exclusive fabric. We thought it was a great idea and decided to incorporate the pattern into her merchandise.
